News and Resources


27 April 2017

An Airline’s Transition to a Digital Retail Environment

We know that the existing digital relationship between airlines and their passengers is unstructured and needs rethinking. The transition to a new fit-for-purpose digital retail environment, based on business agility and customer-centricity, is essential to meet future airline distribution needs.

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28 October 2016

Datalex Skift Report October 2016

Despite recent signs of business success, the airline industry faces a moment of transformative disruption. The current system of retail distribution cuts into profit margins and prevents airlines from forming ongoing relationships with customers. At the same time, new “digital invaders” like Google, Amazon and Uber, companies built with technology at their core, are redefining the future of the...

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14 June 2016

Digital Commerce and API First

Digital commerce is steadily becoming the primary enterprise system for customer engagement. The number of digital touchpoints and channels continues to grow exponentially as consumers become fully digital. Airlines are increasingly focused on investment in fully integrated digital commerce platforms which accelerate distribution efficiencies, deliver higher conversion and attachment rates, and...

Diarmuid O'Grady
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