News and Resources


9 April 2021

The Path to Full Dynamic Offer Construction

The Datalex Dynamic roadmap and vision are fully aligned with the IATA Dynamic Offer vision and the trend in airline retailing to move towards full dynamic offer construction. This will put airlines firmly in control of the construction of distributed offers.

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1 March 2021

Airline Recovery & Growth Post-Covid

The Covid-19 pandemic has presented the airline industry with a unique opportunity to recalibrate and develop a laser focus on the areas that will drive recovery and growth post-Covid. 

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18 February 2019

Dynamic Pricing: Its Role in Digital Retail Thinking

What is dynamic pricing in 2019?

Airlines are often acknowledged as the trailblazers of dynamic pricing, since they started to offer the same product at multiple different price points in the 80s and 90s. However, over the last decade other online retailers have taken dynamic pricing to a whole new level, leveraging new technologies and utilizing new data-driven strategies.

Alan Dunne
Chief Innovation Officer
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