
Transitioning to a Future of Intelligent Dynamic Offers | White Paper
Continuous Pricing, Dynamic Offer Generation and Customer-Centric Airline Retail
Datalex is excited to announce the release of their white paper on the important developments in Continuous Pricing and Dynamic Offer Generation for a future of rich airline retailing.


Accelerating NDC - White Paper
Engaging with aggregators to increase NDC adoption
In February 2021, Travel In Motion conducted a comprehensive survey including many of the most influential (non-GDS) NDC aggregators in the industry. Combined with a series of interviews with the aggregators, airlines, sellers, and IATA, they uncovered the abilities of the aggregators, shed light upon where they can support the industry and...


Dynamic Pricing: Its Role in Digital Retail Thinking
What is dynamic pricing in 2019?
Airlines are often acknowledged as the trailblazers of dynamic pricing, since they started to offer the same product at multiple different price points in the 80s and 90s. However, over the last decade other online retailers have taken dynamic pricing to a whole new level, leveraging new technologies and utilizing new data-driven strategies.

Chief Innovation Officer