Google looking to make big impact on airline distribution
Airline Business, February 2012
Understanding Airline Pricing
Airline pricing is an oft discussed and little understood thing. The goal of airline pricing is, for most, to drive the maximum yield for any given seat based on current market conditions. This of course is a highly complex process that necessitates down to the wire inventory knowledge, demand forecasts and hutzpah on the part of revenue managers across the industry. It’s a real shame that this...