News and Resources


7 January 2020

Datalex helps deliver new merchandizing options for JetBlue

Enabled by Datalex, JetBlue’s recently updated Fare Options Product provides JetBlue’s customers a lower price offering competitive with other airlines “Basic Economy” prices.

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11 September 2018

Video: A Pathway to Digital Retail - Datalex Workshop at Aviation Festival 2018

Datalex hosted its workshop 'A Pathway to Digital Retail' at the Aviation Festival event, which took place recently in the Business Design Center, London.

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16 April 2018

Prioritizing Capabilities and Governing the Airline Digital Transformation

To wrap up this blog series I would like to provide my insight as to how to prioritize the capabilities as well as build a roadmap for delivery that will maximize the chance of success of the airline digital transformation.

Blair Koch
Blair is our SVP Customer Success & Delivery - President of Americas. Blair Koch has held numerous technology, business and innovation leadership roles in the airline industry.
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