Airline Revenue Strategies at UATP Airline Distribution 2012

March 21, 2012

Great panel debate at the UATP Airline Distribution 2012 Conference in Madrid today. The topic was airline revenue strategies. Joining me on the panel were Montie Brewer, Jim Davidson (Farelogix), Matt Arthur (ENett) and Richard Cushing (Guestlogix).

Some key takeaways:

  • Ancillary does not equal merchandising.
  • The opportunity is the entire travel experience and all touch points.
  • The opportunity is to close the loop, own the retail opportunity and maximise the value.
  • The airline brand as valuable retail real estate coupled with captive customer segments is a retailer's dream.

The challenge will be to regain trust from the traveller to treat you as a retail brand, rather than the grim reaper of hidden fees and punitive charges. Airlines are struggling to break down 30 year old commodity approaches to systems and distribution, but they are breaking them down. Many struggle with the concept of true merchandising. But change is coming fast; first movers will transform the whole.

Some first movers such as WestJet and Air New Zealand were cited as examples of reengineering the business to serve the Guest experience rather the PAX! Think about the profit opportunity when airlines start using the data.

And a warning from Montie Brewer: to protect your data and continue a disciplined fight for ownership of your customer.

Aidan Brogan
SVP Sales, Datalex


About Datalex
Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).


Latest Datalex News

September 14, 2023
This is the second instalment of the Datalex New Frontier Series that explores the hindrance that legacy technology has on airlines, not solely from a digital modernisation perspective, but from a...
Read More
September 5, 2023
With Aer Lingus’s recent certification of its NDC product, Datalex’s Senior Product Manager, Maria Gray, sat down with Aer Lingus’s NDC Manager, Alain Sato, to discuss the certification and give...
Read More
September 4, 2023
Dublin, Ireland, 4 September 2023: Datalex plc ("Datalex", the "Company" or the "Group") (Euronext Growth Dublin: DLE), a market leader in digital retail technology focused on the airline market, is...
Read More