Airline Revenue Strategies at UATP Airline Distribution 2012

March 21, 2012

Great panel debate at the UATP Airline Distribution 2012 Conference in Madrid today. The topic was airline revenue strategies. Joining me on the panel were Montie Brewer, Jim Davidson (Farelogix), Matt Arthur (ENett) and Richard Cushing (Guestlogix).

Some key takeaways:

  • Ancillary does not equal merchandising.
  • The opportunity is the entire travel experience and all touch points.
  • The opportunity is to close the loop, own the retail opportunity and maximise the value.
  • The airline brand as valuable retail real estate coupled with captive customer segments is a retailer's dream.

The challenge will be to regain trust from the traveller to treat you as a retail brand, rather than the grim reaper of hidden fees and punitive charges. Airlines are struggling to break down 30 year old commodity approaches to systems and distribution, but they are breaking them down. Many struggle with the concept of true merchandising. But change is coming fast; first movers will transform the whole.

Some first movers such as WestJet and Air New Zealand were cited as examples of reengineering the business to serve the Guest experience rather the PAX! Think about the profit opportunity when airlines start using the data.

And a warning from Montie Brewer: to protect your data and continue a disciplined fight for ownership of your customer.

Aidan Brogan
SVP Sales, Datalex

 

About Datalex
Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).

  

Latest Datalex News

May 29, 2023
Last week, the airline industry came together at FTE EMEA & Ancillary in Datalex’s hometown of Dublin to discuss digital retail priorities for 2023 and beyond. A strong appetite for unified offers &...
Read More
May 23, 2023
Datalex is delighted to announce that we have officially been named as one of Ireland's Best Workplaces in Tech in 2023 for a third year running, after a thorough and independent analysis conducted...
Read More
May 10, 2023
This renewal extends the Datalex and Edelweiss partnership for another 5 years to transform Edelweiss’s digital retailing strategy WEDNESDAY 10th MAY 2023 - ZURICH, SWITZERLAND - Datalex, a market...
Read More