There was a time when the choice matrix for airline customers was limited – choose your travel dates (including a Saturday night for the best fare) and choose your preferred flight time. The meal, seat and leg room were largely pre-designated. Even the choice of destination was limited, and booking non-air related ancillaries was a separate transaction. “The Paradox of Choice” author Barry...Learn More
Airline loyalty has been in an ongoing state of change and has become an integral element of the digital commerce strategy. With unique characteristics that can drive a range of business objectives, loyalty has huge potential to create significant added value for the airline.Learn More
This article was originally published on July 25, 2018 in Travel Daily, China.
A number of conflicting opinions was uncovered regarding NDC at this year’s TravelDaily China Airline Merchandising Conference, which took place in Shanghai in July.
GuoXiang Wu, GM of Marketing at China Southern: ‘"NDC is the trend for airlines to engage their customers faster, but it will take time to educate the...Learn More
Datalex hosted its workshop 'A Pathway to Digital Retail' at the Aviation Festival event, which took place recently in the Business Design Center, London.Learn More