Dynamic pricing leaves little room for regret
There was a time when the choice matrix for airline customers was limited – choose your travel dates (including a Saturday night for the best fare) and choose your preferred flight time. The meal, seat and leg room were largely pre-designated. Even the choice of destination was limited, and booking non-air related ancillaries was a separate transaction. “The Paradox of Choice” author Barry...
Video: Loyalty Commerce - Trends, Opportunities & Future perspectives
Airline loyalty has been in an ongoing state of change and has become an integral element of the digital commerce strategy. With unique characteristics that can drive a range of business objectives, loyalty has huge potential to create significant added value for the airline.
MongoDB Europe 2018 – Database Management for Agility and Innovation
I recently attended both the MongoDB Developer Advocacy Day and the MongoDB Europe 2018 conference in London. For those unfamiliar with MongoDB, the official definition is that it is an open source database management system (DBMS) that uses a document-oriented database model which supports various forms of data. It is one of numerous nonrelational database technologies which arose in the...
IATA's New Distribution Capability (NDC) Needs to Inspire Chinese Airlines
This article was originally published on July 25, 2018 in Travel Daily, China.
A number of conflicting opinions was uncovered regarding NDC at this year’s TravelDaily China Airline Merchandising Conference, which took place in Shanghai in July.
GuoXiang Wu, GM of Marketing at China Southern: ‘"NDC is the trend for airlines to engage their customers faster, but it will take time to educate the...
Video: A Pathway to Digital Retail - Datalex Workshop at Aviation Festival 2018
Datalex hosted its workshop 'A Pathway to Digital Retail' at the Aviation Festival event, which took place recently in the Business Design Center, London.