Six areas that can propel digital transformation
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, But the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
Designing your Organization for a Successful Airline Digital Transformation
This is the fourth post in my series of blogs on delivering successful Airline Digital Transformations. In this post, I will propose a winning organizational structure for delivering an Airline Digital Transformation in an agile way.
From multiple customer experiences to an omni-experience
For a discipline that has been around since marketing strategies were first conceived, customer experience still feels like it has a long way to go. Gas companies, banks, retailers – it doesn’t take long to think of a household brand across any industry that has had its fair share of customer experience disasters. How is it that services such as utilities and finance, or the exchange of goods –...
