The LCC experiment in a longhaul market
The never ending debate continues as to whether the LCC model would export itself into longhaul. Seemed like it was only a question of time before the likes of Ryanair and Air Asia would throw down the gauntlet to the legacy dinos. It was Air Asia, not surprisingly, which took the bold move. “Yeah so what!” I hear you say, “Isn’t everywhere in Asia longhaul?” (so right, from experience, believe...
What the hell is the social graph?
Whilst attending Travel Technology Europe 2012 yesterday I sat in a Tnooz session: “What the hell is the social graph?” - great panel and discussion. There’s always Wikipedia for answers, but Matt Rhodes created a great visual representation of what the social graph is by getting the other panel members to stand up and link arms. Assisted by 2 audience members, one representing a pub and the...
Want Personalization? Listen - Really Listen - to Customers
As consumers, we are accustomed to contextual, collaborative and intuitive conversations with retailers such as Amazon, Zappos or eBay feeding our demand for relevance in real time. We search and share conversations and experiences across our preferred social networks. We look to minimize dwell time in an always-connected world across an ever-increasing range of touch points. We do not want...