News and Resources


22 March 2023

The New Frontier Series: Beyond Bundling

Introducing the New Frontier Series: We will explore the legacy technologies, taken-for-granted processes and old school mindsets that prevent airlines from exploring the new, unexplored frontiers of their digital retailing strategies waiting for them over the horizon. 

This week we examine airline’s bundling capabilities and how a combination of mindset shifts and new technologies will unleash...

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13 March 2023

Mark Brennan Appointed Director of Engineering at Datalex

Datalex strengthens its senior management team with the significant appointment of Mark Brennan as Director of engineering, underscoring Datalex’s commitment to and investment in engineering and technology talent.

Today Datalex announced the appointment of Market Brennan as Director Engineering. In this capacity Mark will help accelerate Datalex’s technology innovation as we continue to evolve...

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1 March 2023

Distribution Control: Airlines are Re-evaluating their 'Distribution Destiny' by Optimising all Channels, including Indirect

According to Datalex research, airlines are increasingly looking towards taking back control of their ‘distribution destiny’ in order to access and optimise a greater slice of the distribution pie. 

Distribution strategies are increasingly looking less at cost-saving and more towards revenue-generating across all available channels. Datalex has long since held the view that the objective of...

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