Dynamic Offer - Product Determination
Dynamic offer creation presents the opportunity to increase high value revenue, increase conversion and optimise the customer lifetime value. Dynamic offers require both dynamic product determination and dynamic price determination. Increasingly, my discussions around dynamic offers navigate to the topics of continuous pricing, the latest Artificial Intelligence (AI) or Machine Learning (ML)...
Bobby Healy announced as Technical Adviser to Datalex
Datalex announces that Bobby Healy will assume a technical advisory role to Datalex with immediate effect.
Datalex helps deliver new merchandizing options for JetBlue
Enabled by Datalex, JetBlue’s recently updated Fare Options Product provides JetBlue’s customers a lower price offering competitive with other airlines “Basic Economy” prices.