Dynamic pricing leaves little room for regret
There was a time when the choice matrix for airline customers was limited – choose your travel dates (including a Saturday night for the best fare) and choose your preferred flight time. The meal, seat and leg room were largely pre-designated. Even the choice of destination was limited, and booking non-air related ancillaries was a separate transaction. “The Paradox of Choice” author Barry...
Marketing Director
Datalex Optimizes Dynamic Pricing to Help Airlines navigate Digital Retail Thinking
Dublin, Ireland, 18 February 2019: Datalex (Euronext Dublin: DLE), a leading provider of digital commerce solutions to global travel retailers, has advanced its blueprint for dynamic pricing, helping its airline customers to navigate the ever-evolving digital retail marketplace.
Airline Dynamic Pricing - Using Advanced Data Science for Optimum Pricing Strategies
As we look at the major trends in the travel industry, one thing is clear - the future of travel retail will become more and more personalized. Airlines want to leverage the rich customer data they hold. The emergence of new AI technologies combined with new industry distribution standards will allow them to achieve this. AI algorithms and technology platforms mean that more data can be processed...
Chief Innovation Officer