Last week, the airline industry came together at FTE EMEA & Ancillary in Datalex’s hometown of Dublin to discuss digital retail priorities for 2023 and beyond. A strong appetite for unified offers & orders, AI and customer-centricity was evident at the event. Here are our top 3 takeaways:
1. Offers & Orders is closer than we thinkA unified offer and order future is much closer than we think. Insights from the event backed up recent Datalex research - The Digital Airline 2023 – where it was found that 6 in 10 airlines intend to move away from their current PSS provider towards an Offers & Orders-enabled technology platform in the next 1-2 years.
2. Embracing new technologiesThe airline industry is on the cusp of another technology-driven transformation that will be realised through new technologies. Investment in AI continues to be a major focus area for pricing and smarter decision-making within airlines.
3. Customer-CentricityThe customer experience today is deeply affected by legacy standards, processes and technology. Therefore, customer-centricity is crucial for long-term success in the next phase of airline retailing. Embracing new channels where customers are at the centre and making it as seamless as possible is top of the agenda for airlines.
Learn more about Datalex’s research findings by downloading the Digital Airline 2023 & its transformative retail priorities here.