Datalex Digital Configurator: Nano-second offer control for airlines

January 15, 2021

The complexity and limitations of legacy technology are slowing airlines down when they need, more than ever, to speed up. Imagine a travel retail environment where airlines can directly manage business data with no IT intervention. That enables almost instantaneous reaction in market with tactical products and pricing.

Datalex Digital Configurator

Through a highly sophisticated, cloud-based interface, the Digital Configurator provides airlines with nano-second offer control. Airline business users can quickly change their ancillary and pricing tactics in response to customer demands, competition and fluctuating market factors.

For example, Changing Seats and Baggage pricing in just a few clicks. Or quickly editing eligibility rules. Easily adding or removing touchpoints to increase ancillary conversion. Easily reviewing all changes before publishing live in production. 

With the power to manage configuration data in real-time, airlines can achieve cutting edge product differentiation through direct and indirect channels. Configuring new seat equipment layouts as well as cabin maps and classification in seconds. Quickly changing the configuration as needed. Before proceeding seamlessly to live in production.

With a core focus on simplicity, speed and self-service, Digital Configurator enables airlines to realise significant savings in time and cost. No more lengthy data configuration processes. No more reliance on IT. Enabling a faster market response time than ever before. It’s time to enable the Super Digitalisation of Airline Retail. 

In today’s post-COVID environment, airlines need greater control of the offer, the ability to react quickly to market changes and drive efficiencies wherever possible. The Digital Configurator was created to do just that.

Sean Corkery

Sean Corkery
CEO, Datalex

Digital Configurator: Empowering Airlines with Real-Time, Retail Control. 
To book a Datalex Digital Configurator demo click here.


Digital Configurator


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