Merchandising the Traveller Experience

October 17, 2012

Airlines are focused on transforming their retail strategies, with a view to boosting their bottom line while delivering improved service and value across the traveller experience.

As part of this move, low margin air revenue is being supplemented with high margin ancillary sales. A larger product portfolio offered across an increasing number of channels and touchpoints means the number of merchandising decisions to manage has increased exponentially.

As consumers, we are accustomed to contextual, collaborative and intuitive conversations with retailers such as Amazon, Zappos or eBay feeding our demand of who we are, where we are and what we value… for relevance in real time. We look to minimise dwell time in an always-connected world. We do not want more aggregated content and choice which adds complexity, has no context to our shopping journey, and takes no account


Ornagh Hoban

VP Marketing & Strategy, Datalex

About Datalex

Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).

What we do

The Datalex Digital Commerce platform allows our airline customers to optimise the retailing of offers (product, price, promotion) and to complete retail transactions from start to finish across all digital sales channels. These two capabilities represent a significant evolution for airlines in an industry that was designed for a single product (the airline ticket) and a single channel (the travel agency). 

Contact us to understand more about our Digital Commerce Platform or meet us at events.

 

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