Airlines International, IATA, February-March 2012
“The consumer’s expectations change at an ever-increasing pace, driven by the internet, mobile, social media, and the choice available across always connected channels,” says Cormac Whelan, CEO of Datalex. “This means that if an airline wants to effectively retail, merchandise, and differentiate their product to their customers, they must do so at the same pace. They must surprise and delight if they want to connect and add value to the traveler. It’s retailing 101. There are millions of retailers outside of travel who do this every day. The key here is having the right tools and platforms to support your retailing needs.”
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Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).
What we do
The Datalex Digital Commerce platform allows our airline customers to optimise the retailing of offers (product, price, promotion) and to complete retail transactions from start to finish across all digital sales channels. These two capabilities represent a significant evolution for airlines in an industry that was designed for a single product (the airline ticket) and a single channel (the travel agency).
The Datalex Digital Commerce Platform allows the airline to increase the range and scale of products and services they can offer to passengers across an increasingly digital marketplace.