Datalex at CILA

March 28, 2011

Datalex has confirmed its participation at CILA (Latin Airline Profitability Conference)

This is the Spanish-language annual commercial event for Latin American airline decision-markers covering hot revenue enhancing trends for airlines, including: Ancillary Revenue; Social Media; Frequent Flyer Programs; Onboard Sales; Airline Merchandising; Fraud Prevention; Alternative Forms of Payment; Distribution Costs; and other means of Revenue Optimization & Cost-Cutting.

Datalex will be introducing its own concept “Persona Shopper”. Persona Shopper tracks the full purchase cycle by creating a set of business rules to monitor profile and shopping behavior, without the need to log in or complete a profile. The system enables real time predictions of implicit interest and customer value.

31 de marzo - 1 de abril, 2011
Buenos Aires, Argentina
UCA | Campus Universitario de Puerto Madero, Buenos Aires, Argentina.


About Datalex

Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).

What we do

The Datalex Digital Commerce platform allows our airline customers to optimise the retailing of offers (product, price, promotion) and to complete retail transactions from start to finish across all digital sales channels. These two capabilities represent a significant evolution for airlines in an industry that was designed for a single product (the airline ticket) and a single channel (the travel agency).

The Datalex Digital Commerce Platform allows the airline to increase the range and scale of products and services they can offer to passengers across an increasingly digital marketplace.

 Contact us to understand more about our Digital Commerce Platform.


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