OpenTravel Kicks Off Air Merchandising Project

February 23, 2011

The OpenTravel Alliance has just launched its air merchandising project which will create new XML messages/enhance existing messages to support merchandising functionality for airlines and their distribution partners. Datalex has confirmed its participation in the project.

As a founding member of the OpenTravel Alliance, Datalex will work with OpenTravel and its other members to provide the tools that airlines and other players need today to add value and remain competitive. Included in scope are functional areas like search, availability, pricing and booking, supporting products and services like checked items, seat selection/up-sell, cabin upgrades and in-airport services.

Other OpenTravel members participating in the project will include  IATA, ATPCO, IBM, Open AXIS Group, United/Continental Airlines, US Airways, HP, SITA, Travel Technology Interactive, Cybage, Amadeums, Travelport, Sabre and OpenJaw Technologies.

Ornagh Hoban, VP Strategy & Marketing

About Datalex

Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).

What we do

The Datalex Digital Commerce platform allows our airline customers to optimise the retailing of offers (product, price, promotion) and to complete retail transactions from start to finish across all digital sales channels. These two capabilities represent a significant evolution for airlines in an industry that was designed for a single product (the airline ticket) and a single channel (the travel agency). 

The Datalex Digital Commerce Platform allows the airline to increase the range and scale of products and services they can offer to passengers across an increasingly digital marketplace.

Contact us to understand more about our Digital Commerce Platform.



Latest Datalex News

May 29, 2023
Last week, the airline industry came together at FTE EMEA & Ancillary in Datalex’s hometown of Dublin to discuss digital retail priorities for 2023 and beyond. A strong appetite for unified offers &...
Read More
May 23, 2023
Datalex is delighted to announce that we have officially been named as one of Ireland's Best Workplaces in Tech in 2023 for a third year running, after a thorough and independent analysis conducted...
Read More
May 10, 2023
This renewal extends the Datalex and Edelweiss partnership for another 5 years to transform Edelweiss’s digital retailing strategy WEDNESDAY 10th MAY 2023 - ZURICH, SWITZERLAND - Datalex, a market...
Read More