Datalex extends partnership with Air Transat

This renewal extends the Datalex and Air Transat partnership for another 5 years to further enhance Air Transat’s digital retail strategy

THURSDAY 27TH APRIL 2023 - DUBLIN, IRELAND AND MONTREAL, CANADA Datalex, a market leader in digital retail technology focused on the airline market, today announces the renewal of its successful partnership with Air Transat, Canada’s number one leisure airline which flies to some 60 international destinations in more than 25 countries in the Americas and Europe.

The renewal extends Datalex and Air Transat’s existing partnership for another 5 years, to drive next generation retailing, an improved booking experience and enhanced digital customer engagement leveraging the Datalex product suite.

Datalex will also continue to work with Air Transat as one of their key partners in extending interline / codeshare partnerships, such as those recently announced with WestJet and Porter Airlines, which create countless opportunities for Air Transat’s customers to connect seamlessly between North America and Europe, and across North America. The speed and ease of the codeshare and interline connections enabled by Datalex and other partners help Air Transat to deliver on the airline’s growth plans by providing more fare choice, better flight connectivity and a seamless travel experience for its customers. Datalex will also support Air Transat in extending this feature to intermodal travel, enabling the booking of trains such as the SNCF in France for example, for further connected travel after flying with Air Transat to Paris.

Commenting on the partnership renewal with Air Transat, Sean Corkery, CEO of Datalex said “As the digital retail partner for Air Transat, Datalex is committed to growing and strengthening the airline’s reach, connectivity, digital bookings as well as the customer experience. We are delighted to announce this renewed partnership, which ensures that we can continue to enhance Air Transat’s digital retail offering for its customers, and also to improve their travel experience.”

Bamba Sissoko, Chief Information Officer, Air Transat said “This continued partnership with Datalex and continued evolution of our digital retailing capabilities allows us to meet the needs and expectations of Air Transat’s customers and support our progression towards truly modern airline retailing. Moreover, Datalex is a key partner in enabling our interline / codeshare expansion which is an important growth strategy for Air Transat.”

About Air Transat

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries in the Americas and Europe, offers domestic and connecting flights within Canada, and carries some 5 million passengers every year. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company specializing in holiday travel and offering vacation packages, hotel stays and air travel. Transat was awarded Travelife certification in 2018 in recognition of its commitment to sustainable development. Based in Montreal, it has 5,000 employees.

About Datalex

Datalex's purpose is to transform airline retail. Datalex is a market leader in airline retail technology, offering unique products that enable airlines to drive revenue and profit as digital retailers. Datalex has a strong track record of delivering digital retail transformation for progressive airline brands worldwide. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA, China and Australia. In 2023, Datalex was awarded the 'Great Place to Work®' and 'Best Workplaces in Tech™' certifications. Datalex plc is a publicly listed company, on Euronext Growth, Dublin. Learn more at www.datalex.com