Airlines International, IATA, February-March 2012
“The consumer’s expectations change at an ever-increasing pace, driven by the internet, mobile, social media, and the choice available across always connected channels,” says Cormac Whelan, CEO of Datalex. “This means that if an airline wants to effectively retail, merchandise, and differentiate their product to their customers, they must do so at the same pace. They must surprise and delight if they want to connect and add value to the traveler. It’s retailing 101. There are millions of retailers outside of travel who do this every day. The key here is having the right tools and platforms to support your retailing needs.”
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