Datalex’s ‘Inspire Shopper’ is up and running at South African Airways. A feature of TDP Retailer, Inspire Shopper has already been a hit with www.flysaa.com customers since its launch. According to SAA CIO Mike Re: “Customer reaction has been great; they really appreciate spending less time searching for the offer advertised.
The intuitive contextual search features have greatly enhanced the shopping experience.” Datalex expects it will deliver extended TDP Retailer functionality to more customers in the near future, allowing travel retailers to deliver relevant and personalised shopping and promotions across sales and marketing channels. Watch this space!
Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).
What we do
The Datalex Digital Commerce platform allows our airline customers to optimise the retailing of offers (product, price, promotion) and to complete retail transactions from start to finish across all digital sales channels. These two capabilities represent a significant evolution for airlines in an industry that was designed for a single product (the airline ticket) and a single channel (the travel agency).
The Datalex Digital Commerce Platform allows the airline to increase the range and scale of products and services they can offer to passengers across an increasingly digital marketplace.