Datalex’s ‘Inspire Shopper’ is up and running at South African Airways. A feature of TDP Retailer, Inspire Shopper has already been a hit with www.flysaa.com customers since its launch. According to SAA CIO Mike Re: “Customer reaction has been great; they really appreciate spending less time searching for the offer advertised. The intuitive contextual search features have greatly enhanced the shopping experience.” Datalex expects it will deliver extended TDP Retailer functionality to more customers in the near future, allowing travel retailers to deliver relevant and personalised shopping and promotions across sales and marketing channels. Watch this space!