Strategic thinking on pricing as we prepare for a new world in travel distribution
Since writing this piece, our world of travel and aviation in particular has been turned on its head by the effects of the COVID-19 pandemic. One thing we know for sure is that our industry is resilient. Strategic wheels are turning in the heads of all involved in mapping the future survival of airlines. And so, we feel this topic has meaning.
Dynamic Offer - Product Determination
Dynamic offer creation presents the opportunity to increase high value revenue, increase conversion and optimise the customer lifetime value. Dynamic offers require both dynamic product determination and dynamic price determination. Increasingly, my discussions around dynamic offers navigate to the topics of continuous pricing, the latest Artificial Intelligence (AI) or Machine Learning (ML)...
