Dynamic Pricing: Its Role in Digital Retail Thinking

What is dynamic pricing in 2019?

Airlines are often acknowledged as the trailblazers of dynamic pricing, since they started to offer the same product at multiple different price points in the 80s and 90s. However, over the last decade other online retailers have taken dynamic pricing to a whole new level, leveraging new technologies and utilizing new data-driven strategies.

Alan Dunne
Chief Innovation Officer