Video: Loyalty Commerce - Trends, Opportunities & Future perspectives

November 23, 2018

Airline loyalty has been in an ongoing state of change and has become an integral element of the digital commerce strategy. With unique characteristics that can drive a range of business objectives, loyalty has huge potential to create significant added value for the airline. 

As loyalty programs grow and customer expectations become more sophisticated, the travel retailer needs a loyalty platform that will not only increase revenue and conversions, but can also merchandise the loyalty offer efficiently and effectively.

In the video below, Conor O'Sullivan (VP of Product, Datalex), Alan Lias (MD, Venturist) and Evert de Boer (Managing Partner, On Point Loyalty) share the latest trends and future perspectives in Loyalty Commerce.


Datalex Loyalty Commerce provides enhanced redemption, reward, member engagement and partner program value, allowing loyalty programs to deliver a seamless and secure shopping and redemption experience to their customers.


About Datalex
Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE).

What we do

Datalex empowers airlines to be digital retailers. With more than 800 capabilities, including Offer & Order Management, the Platform offers airlines the ability to deliver a competitive and differentiated airline retail experience on every device, across every sales channel and at every touchpoint in the customer journey.

Contact us to understand more about our Digital Commerce Platform or meet us at events. Follow our Twitter @Datalex.  


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