Strategic thinking on pricing as we prepare for a new world in travel distribution
Since writing this piece, our world of travel and aviation in particular has been turned on its head by the effects of the COVID-19 pandemic. One thing we know for sure is that our industry is resilient. Strategic wheels are turning in the heads of all involved in mapping the future survival of airlines. And so, we feel this topic has meaning.
Video: Loyalty Commerce - Trends, Opportunities & Future perspectives
Airline loyalty has been in an ongoing state of change and has become an integral element of the digital commerce strategy. With unique characteristics that can drive a range of business objectives, loyalty has huge potential to create significant added value for the airline.
