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22 November 2013

Do you have Peppermint Tea?

The answer is usually no, as most airlines only serve standard tea and coffee. These days I only drink Peppermint Tea, so I have to do without a cup of tea on most flights. As I sat on a plane recently and watched the duty free trolley pass me and everyone else by, without selling anything, I thought to myself, I don’t want a cuddly bear, but I really would buy a cup of peppermint tea. A box of...

Datalex
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24 September 2013

Debating the Customer Experience - WLCA Congress 2013

The World Low Cost Airlines Congress held at the Sofitel LHR from the 16th  to 18 th  September was a mix of leading global carriers, traditional airlines with short haul subsidiaries and low cost airlines in the same room looking to understand what common features they could utilise from each model to make for a more prosperous airline.

Datalex
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20 August 2013

The Divergence of Revenue Management

The sophisticated practice of revenue management remains a key function within any airline organization. Revenue managers have applied data science to ‘big data’ to forecast demand and optimize price since the 1980s. However, over the past decade a dichotomy has presented itself between current revenue management techniques and merchandizing practices such as fare families and ancillary pricing.

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Datalex
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