Making a Case for Dynamic Pricing and Offer Optimization using best in class Commerce & Cognitive Technologies
“The industry continues to operate on legacy static rule-based methods for computation of offers and prices. As the volume of variably priced offers continues to expand across an increasing volume of channels, the industry can no longer rely on static rule-based methods. We believe the combination of best-in-breed commerce and cognitive technologies will revolutionize the airline retailing...Learn More
Airlines have led the industry in developing a loyalty mechanism that drives repeat behavior and has clear and understandable rewards. However, as consumers change and the way we consume products brings about change, the model of airline loyalty is facing issues.Learn More
What is customer recovery? It’s the airline credit you receive for a bad experience (for example, a lost bag). This credit is the salve that is supposed to neutralize the negative experience and bring you back for future business. Yet, customer recovery is treated as an operational concern, where the focus is on controlling the issuance and redemption of credit, at the expense of recovering...Learn More
Earlier this month I attended a 2-day Customer Success conference – “Pulse Europe”. I had participated in the inaugural European conference in 2015 and found it to be very informative on the evolving industry and how I could further enhance the Datalex approach to Customer success.Learn More
This is a post first published in Airlines International, 20 December 2016.
Digitalization is forcing a paradigm shift in business models. But can airlines move quickly enough? Alexandre de Juniac, IATA’s Director General and CEO, has already made clear his focus on improving the industry’s speed of innovation.Learn More