The OpenTravel Alliance has just launched its air merchandising project which will create new XML messages/enhance existing messages to support merchandising functionality for airlines and their distribution partners. Datalex has confirmed its participation in the project.Learn More
There has been some refreshingly simple and entertaining summaries on the supply chain battle initiated by AA and Sabre Holdings.Learn More
Yet another airline launches 'Inspire Shopper' for intuitive and contextual shopping and promotions!
Philippine Airlines was the latest Datalex customer to launch the ‘TDP Inspire Shopper’ feature. Intuitive and contextual shopping and promotions based on consumer input whether origin/destination, budget, days to departure, travel themes or more! With zero shopping cost, our customer can now creatively drive promotion campaigns with speed, accuracy and always-available fares!Learn More
Datalex’s ‘Inspire Shopper’ is up and running at South African Airways. A feature of TDP Retailer, Inspire Shopper has already been a hit with www.flysaa.com customers since its launch. According to SAA CIO Mike Re: “Customer reaction has been great; they really appreciate spending less time searching for the offer advertised. The intuitive contextual search features have greatly enhanced the...Learn More