Datalex Merchandiser – Connect, Engage and Monetise
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Connect, Engage and Monetise
Airlines are defined by the experience they deliver more than ever before.
Travellers want reassurance, flexibility, extensive choice and all at the right moment.
Today, a successful airline merchandising strategy will not only reassure customers with safety-based offers, but also provide them with a great experience...
A New Era of Airline Digital Merchandising Post-COVID
In the recent Datalex webinar ‘Readiness for Airline Merchandising Post-COVID’, we explored some of the key trends emerging in digital merchandising. The pandemic has accelerated the adoption of e-commerce by five years – as reported by the IBM Retail Index in 2020 – with more opportunity to leverage digital merchandising to build deeper customer bonds and deeper wallet share post-COVID. In this...
Reassurance Retailing - How Targeted Ancillaries Can Win Back Customer Confidence
Airline retail has shifted, and rightly so, to focus on safety and reassurance, supporting customers with the vital services and information that ease travel concerns throughout their journey, so they can book with confidence. Airlines need to appeal to safety concerns and ensure relevancy to their customers, while generating critically needed revenue and providing new, and regularly changing,...
