Dynamic Pricing: Its Role in Digital Retail Thinking
What is dynamic pricing in 2019?
Airlines are often acknowledged as the trailblazers of dynamic pricing, since they started to offer the same product at multiple different price points in the 80s and 90s. However, over the last decade other online retailers have taken dynamic pricing to a whole new level, leveraging new technologies and utilizing new data-driven strategies.
Dynamic airline offer creation - is the future here?
With the advent of the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has been a lot of discussion related to dynamic pricing. Sponsored by Datalex, Travel in Motion has written a white paper ‘Dynamic airline offer creation – is the future here?’, which aims to demystify some of the concepts and definitions of...
