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25 February 2014

Make me an offer!

Most other retailers know they can easily increase profits by making an additional offer above the original purchase, which closely matches what a customer wants at any given moment. Airlines have made big moves, with some great success, to act more like retailers in recent years. But there is still a lot to be done. Offers remain relatively static especially when considering how dynamic the...

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11 February 2014

It’s not just a seat!

A view from Datalex’s commercial director in Latin America.

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22 November 2013

Do you have Peppermint Tea?

The answer is usually no, as most airlines only serve standard tea and coffee. These days I only drink Peppermint Tea, so I have to do without a cup of tea on most flights. As I sat on a plane recently and watched the duty free trolley pass me and everyone else by, without selling anything, I thought to myself, I don’t want a cuddly bear, but I really would buy a cup of peppermint tea. A box of...

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22 October 2013

2013 IATA World Passenger Symposium: Welcome to Dublin

Céad Míle Fáilte (A hundred thousand welcomes) to Dublin, our global headquarters.

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24 September 2013

Debating the Customer Experience - WLCA Congress 2013

The World Low Cost Airlines Congress held at the Sofitel LHR from the 16th  to 18 th  September was a mix of leading global carriers, traditional airlines with short haul subsidiaries and low cost airlines in the same room looking to understand what common features they could utilise from each model to make for a more prosperous airline.

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