
The Subscription economy
Opportunity/problem statement: Numbers of frequent flyers are on the rise with the global economy booming in recent years. Numerous market researchers suggest that in 2017 business traveller are expected to make more trips across the globe compared to last few years . To serve this segment of travelers in the most efficient way it is important to identify the main pain points; unavailability...


Introduction to Airline Digital Transformations
This is an introductory posting for a series of blogs on delivering successful Airline Digital Transformations.
The buzz in the airline industry and more broadly the retail industry is Digital Transformations. Most airlines are discussing or are actively engaged in a digital transformation. So what is a digital transformation and what is its scope?

CTO & President USA

Datalex Labs set the course for the future state airline “API Airways”
Many airlines acknowledge the need for transformation but also fear the disruption that could be unleashed upon their business. In all cases, airlines show great interest in collaborating with start-ups to bring new solutions and capabilities to market. Yet this is frustrated by internal process and the lengthy cycle time for integration to required enterprise systems and data.

Vice President of Product and General Manager of Datalex Americas

Making a Case for Dynamic Pricing and Offer Optimization using best in class Commerce & Cognitive Technologies
“The industry continues to operate on legacy static rule-based methods for computation of offers and prices. As the volume of variably priced offers continues to expand across an increasing volume of channels, the industry can no longer rely on static rule-based methods. We believe the combination of best-in-breed commerce and cognitive technologies will revolutionize the airline retailing...

Chief Innovation Officer

Flying High with Datalex in Dublin
For Martin, moving to Ireland has been a breath of fresh air – literally. Originally from South Africa, his first impression of his new home was a good one. “When I got here for my interview, the first thing I noticed was the smell,” he explains. “And it was beautiful. When I got out of the airport, the whole of Ireland just smelled so clean.”
