From multiple customer experiences to an omni-experience
For a discipline that has been around since marketing strategies were first conceived, customer experience still feels like it has a long way to go. Gas companies, banks, retailers – it doesn’t take long to think of a household brand across any industry that has had its fair share of customer experience disasters. How is it that services such as utilities and finance, or the exchange of goods...
How leading retailers use price to drive more than just revenue
When looking at how leading retailers leverage price across many different verticals, it’s interesting to see the successful strategies that they employ and how these could equally be leveraged in an Airline context. What successful retailers understand is that price while important means nothing on its own, it’s all about the offer.
Small is beautiful when it comes to innovation in Travel: Datalex Labs
As organizations scale, they tend to slow down. The overheads of alignment, communication, checks, and balances drive resistance to what was once a finely tuned machine.
Capabilities of an Airline Digital Transformation - A Digital Innovation Platform
This is the third post in my series of blogs on delivering successful Airline Digital Transformations. In this post, I will explore the capabilities that should be included in the scope of the Digital Innovation Platform.
How does a digital innovation platform fit into the enterprise IT ecosystem?
This is the second post in my series of blogs on delivering successful Airline Digital Transformations. In this post, I will propose a manageable scope for an airline’s digital transformation.