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18 May 2017

Making a Case for Dynamic Pricing and Offer Optimization using best in class Commerce & Cognitive Technologies

“The industry continues to operate on legacy static rule-based methods for computation of offers and prices.  As the volume of variably priced offers continues to expand across an increasing volume of channels, the industry can no longer rely on static rule-based methods. We believe the combination of best-in-breed commerce and cognitive technologies will revolutionize the airline retailing...

Alan Dunne
Chief Innovation Officer
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3 May 2017

Flying High with Datalex in Dublin

For Martin, moving to Ireland has been a breath of fresh air – literally. Originally from South Africa, his first impression of his new home was a good one. “When I got here for my interview, the first thing I noticed was the smell,” he explains. “And it was beautiful. When I got out of the airport, the whole of Ireland just smelled so clean.”

Datalex
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2 May 2017

Airline Loyalty, from Churn and Earn to Adapt and Burn.

Airlines have led the industry in developing a loyalty mechanism that drives repeat behavior and has clear and understandable rewards. However, as consumers change and the way we consume products brings about change, the model of airline loyalty is facing issues.

Gianni Cataldo
Vice President of Product and General Manager of Datalex Americas
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7 April 2017

Customer Recovery needs a makeover, let's get marketing on it.

What is customer recovery? It’s the airline credit you receive for a bad experience (for example, a lost bag). This credit is the salve that is supposed to neutralize the negative experience and bring you back for future business. Yet, customer recovery is treated as an operational concern, where the focus is on controlling the issuance and redemption of credit, at the expense of recovering...

Kamal Middya
Product Line Manager at Datalex
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31 March 2017

So now I can distribute B2B, how am I going to get paid?

Airlines have successfully ushered in the next phase of digital direct distribution,  NDC, the capability to establish  B2B relationships has opened the door to the potential of an enhanced customer experience, increased revenue and margin expansion within the the corporate direct market and the agency market segment.

Gianni Cataldo
Vice President of Product and General Manager of Datalex Americas
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