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8 February 2012

What the hell is the social graph?

Whilst attending Travel Technology Europe 2012 yesterday I sat in a Tnooz session: “What the hell is the social graph?” - great panel and discussion. There’s always Wikipedia for answers, but Matt Rhodes created a great visual representation of what the social graph is by getting the other panel members to stand up and link arms. Assisted by 2 audience members, one representing a pub and the...

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30 January 2012

Want Personalization? Listen - Really Listen - to Customers

As consumers, we are accustomed to contextual, collaborative and intuitive conversations with retailers such as Amazon, Zappos or eBay feeding our demand for relevance in real time. We search and share conversations and experiences across our preferred social networks. We look to minimize dwell time in an always-connected world across an ever-increasing range of touch points. We do not want...

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30 November 2011

Merchandising in the Airline Industry - Towards a Retail Model

Download the full Travel Technology Research white paper at www.datalex.loc.

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24 October 2011

The Journey to Travel Retail

Airlines have done a heroic job over recent years in cutting costs and raising revenues, yet frustration abides with the current economics of distribution and the struggle for profitability. The evolving airline merchandising strategies seek to maximize profitability and champion a new future in travel retailing, which refines the customer engagement across all direct and indirect channels.

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17 June 2011

OpenTravel Using Datalex Merchandizing Schema

The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification and standards development organization, has decided to address the challenge of airline product and service merchandizing using advanced XML technology. Datalex, a founding OpenTravel member, has a robust set of schema that OpenTravel will use as their standard. As a founding member of OpenTravel,...
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