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26 June 2019

New Retail - Another Battlefield: Identifying Trends & New Retail Opportunities

In June, IATA urged aviation stakeholders to “embrace data and digital transformation to help deliver a frictionless customer experience while enhancing safety and efficiency.”

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13 June 2019

Leveraging the Airline’s Digital Commerce Platform to Drive Ancillary Revenues

Ambition APAC continues this week in Dublin hosted by Enterprise Ireland, with the highlight – the Ambition Asia Pacific Conference – attracting 150 senior business leaders to the Aviva Stadium today. Datalex was delighted to take part in the aviation sector breakout sessions, which took part in the afternoon of the conference.

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6 June 2019

Datalex granted NDC Level 4 status

Datalex has been granted NDC Level 4 status from IATA for its NDC-based solution Digital Commerce Platform under the IATA Certification Program. This status recognizes that the Datalex Digital Commerce Platform supports deployments using full offer and order management messages whose schemas are compliant with the standard NDC message schema, version 18.1.

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11 March 2019

Dynamic pricing leaves little room for regret

There was a time when the choice matrix for airline customers was limited – choose your travel dates (including a Saturday night for the best fare) and choose your preferred flight time. The meal, seat and leg room were largely pre-designated. Even the choice of destination was limited, and booking non-air related ancillaries was a separate transaction. “The Paradox of Choice” author Barry...

Theresa Quinn
Marketing Director
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23 November 2018

Video: Loyalty Commerce - Trends, Opportunities & Future perspectives

Airline loyalty has been in an ongoing state of change and has become an integral element of the digital commerce strategy. With unique characteristics that can drive a range of business objectives, loyalty has huge potential to create significant added value for the airline.

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