Datalex partners with JetBlue Technology Ventures to leverage Digital Commerce

March 22, 2017

22 March 2017: Datalex (ISE: DLE) a leading provider of digital commerce for travel retailers and JetBlue Technology Ventures, the wholly owned venture capital subsidiary of JetBlue Airways (NASDAQ: JBLU), today announce their partnership  to assist in the incubation of early stage start-ups within the Silicon Valley-based venture firm’s portfolio.

Datalex will partner with JetBlue Technology Ventures to assist in the incubation of early stage start-ups within the Silicon Valley based venture firm’s portfolio. As the digital commerce platform for JetBlue’s products and services as well as many other carriers, Datalex will facilitate evaluation of successful start-ups as well as proofs-of-concept for potential incorporation to the customer experience for all the airlines in the Datalex ecosystem, including JetBlue.

Datalex will co-locate its Innovation Lab at the JetBlue Tech Ventures Lab in Silicon Valley and work with start-ups as selected jointly by JetBlue Technology Ventures and Datalex.

Blair Koch, Chief Technology Officer & President of Americas, Datalex:

“We are excited to bring our industry knowledge, resources and access to our Commerce Platform to JetBlue Technology Ventures.  We hope to equip selected start-ups with tools to bring their ideas to life earlier and demonstrate innovations that can be deployed to improve the JetBlue customer and crew experience.”

Bonny Simi, President, JetBlue Technology Ventures:

“This partnership will provide start-ups with mentoring and open access to an airline digital commerce ecosystem and will allow us to rapidly test new concepts for potential integration into JetBlue’s innovation roadmap.”

About Datalex

Datalex is a market leader in digital commerce for travel retailers. The Datalex Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Its customers include Aer Lingus, Air China, Air Malta, Air Transat, Brussels Airlines, Copa Airlines, Hainan Group, HP Enterprise Services, IBM, JetBlue Airways, Lufthansa Group, Philippine Airlines, SITA, STA Travel, Swiss International Air Lines, Virgin Atlantic and Virgin Australia. The company is headquartered in Dublin, Ireland, and maintains offices across Europe, USA and China. Datalex is a publicly listed company and is listed on the Irish Stock Exchange (ISE: DLE). Learn more at

About JetBlue Technology Ventures

JetBlue Technology Ventures (JTV) incubates, invests in, and partners with early-stage startups at the intersection of technology, travel, and hospitality. As the only corporate venture arm of a US travel provider, JTV identifies and work closely with the most promising technology startups that are relevant to the entire travel experience. JTV is based in Silicon Valley and bridges serves as the external innovation outpost for JetBlue Airways. Learn more at


Press Enquiries:

Ornagh Hoban
Chief Marketing Officer, Datalex
Tel: +353 1 806 3500

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