Theresa Quinn
Recent Posts
Dynamic pricing leaves little room for regret
There was a time when the choice matrix for airline customers was limited – choose your travel dates (including a Saturday night for the best fare) and choose your preferred flight time. The meal, seat and leg room were largely pre-designated. Even the choice of destination was limited, and booking non-air related ancillaries was a separate transaction. “The Paradox of Choice” author Barry...
Marketing Director
Getting Ready for the Future of Evolving Retail Distribution
CAPA Airline Leader Summit 2018 - Getting Ready for the Future of Evolving Retail Distribution
The annual CAPA Airline Leader Summit which took place earlier this month in Dublin, always provides provocative debate around some of the most pressing issues facing aviation today.
Marketing Director
From multiple customer experiences to an omni-experience
For a discipline that has been around since marketing strategies were first conceived, customer experience still feels like it has a long way to go. Gas companies, banks, retailers – it doesn’t take long to think of a household brand across any industry that has had its fair share of customer experience disasters. How is it that services such as utilities and finance, or the exchange of goods –...
Marketing Director