Fred van Toorn
Recent Posts
Reassurance Retailing - How Targeted Ancillaries Can Win Back Customer Confidence
Airline retail has shifted, and rightly so, to focus on safety and reassurance, supporting customers with the vital services and information that ease travel concerns throughout their journey, so they can book with confidence. Airlines need to appeal to safety concerns and ensure relevancy to their customers, while generating critically needed revenue and providing new, and regularly changing,...
Restore trust in air travel with unique flexibility in your digital strategy
Our world is currently facing immeasurable challenges as a result of COVID-19. Businesses are struggling with the changes in consumer spending and the airline industry has been particularly impacted. Travellers have cancelled planned trips and are restricting new travel to reduce the spread of the virus through social isolation. This has significantly reduced passengers, revenue and grounded many...