Conor O’Sullivan
Recent Posts
A New Era of Airline Digital Merchandising Post-COVID
In the recent Datalex webinar ‘Readiness for Airline Merchandising Post-COVID’, we explored some of the key trends emerging in digital merchandising. The pandemic has accelerated the adoption of e-commerce by five years – as reported by the IBM Retail Index in 2020 – with more opportunity to leverage digital merchandising to build deeper customer bonds and deeper wallet share post-COVID. In this...
Dynamic Offer - Product Determination
Dynamic offer creation presents the opportunity to increase high value revenue, increase conversion and optimise the customer lifetime value. Dynamic offers require both dynamic product determination and dynamic price determination. Increasingly, my discussions around dynamic offers navigate to the topics of continuous pricing, the latest Artificial Intelligence (AI) or Machine Learning (ML)...