A Blog from the Datalex Travel Retail Conference

June 17, 2013

The first thing I learnt on day one of my first sales job; know your product and know your customer. Do you know me? I’m not a channel and I’m not 15c; I’m me. As you don’t know me, you don’t know that I only drink peppermint tea and that’s why you never have it onboard, on early morning flights I like to sleep and on evening flights I would buy a gourmet meal. How can you differentiate yourself to me if you don’t know what I value? I often travel with you, and tell you a lot about me, but you don’t seem to listen. If you want me to love your brand, you could at least offer me a drink that I like or give me a nice dinner; at the very least chat me up.

Mike Naylor
Business Development Director, Datalex

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