Automated Baggage Rules - a milestone for the travel industry

April 1, 2011

IATA resolution 302 for baggage automation took effect today - a momentous milestone for the travel industry. Datalex was ready - its Automated Baggage Rules (ABR) was already live and in production.

The Datalex Travel Distribution Platform (TDP) has enabled customers to load and manage flight related ancillary services including seat, meal and bag policies for a number of years. Flexible business rules enable Datalex’s airline customers to be bold and innovate how they position products to their passengers. These products and services can be included in bundles or as a-la-carte shopping items across multiple channels and at various touch points in the passenger’s itinerary lifecycle. Airlines and pricing systems are leveraging this market-leading business solution to improve customer service, by engaging in ‘conversations’ with passengers to understand who they are, and ensuring that the most appropriate personalised offer is made. Optimising this relationship helps Datalex’s customers to builds trust, brand loyalty and increase incremental revenue.


Ornagh Hoban, VP Strategy & Marketing

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