OpenTravel Kicks Off Air Merchandising Project

February 23, 2011

The OpenTravel Alliance has just launched its air merchandising project which will create new XML messages/enhance existing messages to support merchandising functionality for airlines and their distribution partners. Datalex has confirmed its participation in the project.

As a founding member of the OpenTravel Alliance, Datalex will work with OpenTravel and its other members to provide the tools that airlines and other players need today to add value and remain competitive. Included in scope are functional areas like search, availability, pricing and booking, supporting products and services like checked items, seat selection/up-sell, cabin upgrades and in-airport services.

Other OpenTravel members participating in the project will include  IATA, ATPCO, IBM, Open AXIS Group, United/Continental Airlines, US Airways, HP, SITA, Travel Technology Interactive, Cybage, Amadeums, Travelport, Sabre and OpenJaw Technologies.

Ornagh Hoban, VP Strategy & Marketing

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